Privacy Policy for Magic Palette

Effective Date: 4th of June, 2024

Welcome to Magic Palette! This Privacy Policy outlines how SAND RUSH Ltd, Switzerland ("we", "us", "our") collects, uses, and protects your personal information when you visit our website ("Website") or use our services ("Services").

1. Information We Collect

We may collect the following types of information:

  • Personal Information: Information that identifies you as an individual, such as your name, email address, and contact details.
  • Usage Data: Information about how you use our Website and Services, including IP address, browser type, pages visited, and the time and date of your visit.
  • Cookies and Tracking Technologies: We use cookies and similar technologies to track activity on our Website and hold certain information. You can manage your cookie preferences through your browser settings.

2. Legal Basis for Processing

We process your personal data on the following legal grounds:

  • Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
  • Contract: Where processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into a contract.
  • Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.
  • Legitimate Interests: Where processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.

3. How We Use Your Information

We use your information for the following purposes:

  • To Provide and Maintain Our Services: Ensuring our Services function correctly and improving user experience.
  • To Communicate with You: Responding to your inquiries, sending updates, and providing customer support.
  • To Analyze and Improve Our Services: Understanding how users interact with our Website and Services to enhance functionality and performance.
  • To Comply with Legal Obligations: Fulfilling our legal and regulatory requirements.

4. Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your information with:

  • Service Providers: Third-party companies that help us provide and improve our Services, under strict confidentiality agreements.
  • Legal and Regulatory Authorities: When required to comply with legal obligations or protect our rights and safety.

5. International Data Transfers

We may transfer your personal data to countries outside the European Economic Area (EEA). When we do, we ensure that appropriate safeguards are in place to protect your data and to comply with our legal obligations. This may include using Standard Contractual Clauses approved by the European Commission.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Data Security

We take appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Your Data Protection Rights

Under GDPR, you have the following rights regarding your personal information:

  • Right to Access: You can request a copy of the personal information we hold about you.
  • Right to Rectification: You can request correction of any inaccurate or incomplete information.
  • Right to Erasure: You can request deletion of your personal information, subject to legal obligations.
  • Right to Restrict Processing: You can request restriction of processing your personal information.
  • Right to Data Portability: You can request a copy of your data in a structured, commonly used, and machine-readable format.
  • Right to Object: You can object to our processing of your personal information.
  • Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise these rights, please contact us at [email protected]. We will respond to your request within one month.

9. Automated Decision-Making

We do not make any automated decisions solely on automatic processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

10. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites.

11. Children's Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us to delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our Website and updating the "Effective Date" at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

13. Data Protection Officer

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

SAND RUSH Ltd, Switzerland
Email: info [at] sandrush [dot] com

By using our Website and Services, you consent to this Privacy Policy. Thank you for trusting Magic Palette with your personal information.

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